As valuable as cloud services have become, they are not foolproof. For media and entertainment customers, there remains a gap between the complexity of what broadcasters do to turn content into programming and the capabilities of cloud providers. 4
A simple example is content acquisition via satellite or dedicated fiber – non-internet transmission systems that require an expert like Globecomm to connect into the cloud. Bonded cellular is an increasingly popular way to get contribution content from the field to the broadcast center, but it also requires processing to stabilize and normalize the content before it can be used in cloud applications. The assembly of content into television channels is highly complex – calling on the need for editing, subtitles and graphics, channel branding, regulatory compliance, translation and dubbing. Cloud providers do not yet offer the end-to-end toolbox to cover all the bases.
A frequent requirement in live broadcasting is to play out content with a delay of several seconds at the same time it is being ingested into the broadcast center. This is a capability that the cloud cannot provide because of the latency between cloud data centers and the broadcasters, which means that problems cannot be spotted before they go live to air.
To fill these gaps, Globecomm has developed a digital headend platform called Vector, which provides the robust capabilities needed for broadcast origination in a virtual environment. It is a “cloud before the cloud” that gives content producers what they need to deliver high-quality content to viewers.